The Sparklight Business logo lock-up is the business divisions primary brand signature. It is comprised of three elements: a forward-leaning mark, the Sparklight Business logo type, and the Business division distinction. The forward-leaning mark serves a dual purpose. First, it references a forward slash found in web address urls to signal our shift from a traditional cable provider to a powerful ISP. Secondly, the mark represents a relay baton — conveying the spirit of teamwork, collaboration, speed, and personal connection. Our logotype is drawn to

complement the movement of our mark, and matching angles in the (“r,” “g,” and “t”) move the eye seamlessly through the lock-up. Our signature is refreshingly simple, which allows for a dynamic expression of our company within our walls and to our customers.

The business division uses an approved specific color palette.

These three colors (Sparklight Business blue, purple, and green) have been selected to create a consistent value for a more uniform appearance.

Color Versions