/ 26


Make sure all the headlines are short enough to fit on one line.

The Sparklight Business logo, headlines, and subheads should be centered, whenever possible, on all our brand communications.

Using the appropriate weight and scale of the typeface Effra will help create dynamic layouts with strong visual hierarchy. Use the optical setting for all typography to enhance legibility.


Acquisition Ad

Centered to box Sparklight
Business Logo
Effra Bold, All Caps, 26pt
one line centered text
Relevant ad information White Dynamic Band 10% opacity Legal text white Background color Sparklight Blue faded to white

Brand Image Ad

Effra Bold, All Caps, 26pt one line centered text Effra Regular, 10pt centered Sparklight Gray text Effra Bold, 10pt centered Sparklight Blue text Centered Sparklight Business Logo Business photography