Keywords: small business, mom & pop shop, naturally lit, candid, technology, open space.

Business photography is used on all our materials targeted to our business audience. It captures people working in their natural environment and managing their business with the help of techology.

When chosing or shooting photography, follow these simple principles:

- aim to evoke the feeling of being present and in the moment
- focus on people who are immersed in their experience
- have a natural source of light
- capture candid, natural moments
- show the technology that helps people do their business
- show candid moments of collaboration or brainstorming

Photography should be used as a background element within our design system. Therefore, imagery should have ample breathing space and contrast for headlines and our logo.

Using this imagery consistently can elevate our brand and set us apart from our competitors.

Note: All photography used in this document is for illustrative purposes only and cannot be reproduced outside of this document without proper licensing.